Thursday, June 20, 2013

Pitch Letters 101 By Bre

When I first started blogging, I was completely lost on how to pitch companies. I knew that I wanted to be a product reviewer and brand ambassador but I did not know how to get started. I eventually caught on and taught myself. If you are new to the blogging world or new to pitching companies this is the blog post for you to read. Since I have started blogging on The Small things, I have had the chance to work with a lot of PR Reps and Companies. You can check out my reviews just to see what I am talking about. I am going to tell YOU the basics of a pitch letter.
  • Personality and Educating Yourself- When you write a pitch letter, you want to be sure that you add personality to it. Make it personal. You want to let them know that you are truly interested in working with them. You really need to find out more about the company and product before you pitch. Will the product even be for you or your kids. You want to have a positive review so make sure it is something you really want.Try to find a press release and get the direct media contact so that you can get a quicker response. You can find these on company websites at the bottom of the web page under Press. Sometimes it will be on the left too.
  • Introducing yourself. WHO are YOU?- Introducing yourself right away is a MUST! Who are you and what is the name and link of you blog? You should mention a few facts about yourself too. Introducing yourself in the beginning of a pitch letter will allow you to connect with the company or PR Rep that you are trying to pitch. Don't write a book about yourself. Keep it short but get to the point.
  • Tell them what you want- What product are you interested in reviewing? Most companies and PR Reps want to know what you would be interested in. It really saves time on them having to email you back asking you what you want to review. If you are interested in all reviewing of their products, you can just tell them that you would love to review one of their products on your blog. Most of the time, they will offer several products for you.
  • Mention more about your blog- I know that I told you at the beginning of this post that you need to tell them who you are and your blog, at this point in your pitch letter you should explain your demographic and target audience. Explain how you think that this product would be of interest to your readers. If you have a Media Kit, attach that too. It is an option, not a requirement. Sometimes they will email you back asking for your stats anyways.
  • Close your letter-  Now that you have pitched the company/PR Rep, you should go ahead and wrap it up. Telling them Thank You and how you are excited to hear back from them.
  • Following Up- Sometimes you will have to follow up with the person you emailed. If you are seeking them out to review something, think of how many other bloggers have done it too. Sometimes your email can also go to spam. If you haven't heard anything back within two weeks, send a follow up email! 
  Be yourself when you write your pitch letter. You should really keep it short. You can include all of these elements into your pitch without it being too lengthy. Don't go and Google a random pitch letter. Chances are many of companies have already read that letter. Make it unique, be yourself and have fun! 
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  1. a very informative post :D learned something new, i should edit something in my pitch letter :) thanks for sharing brenda

  2. Thanks for this! I have been blogging for two years but I am just really starting to pitch companies. This is the easiest to follow post on how to pitch! Thanks for keeping it straightforward and simple to follow! Bookmarking this for the future!

  3. Thanks for the tips. I've just started in reviewing from blogger sites, but haven't gathered the knowledge or courage to pitch a company. Wish I knew more of HOW to go about it than just what to say......any ideas?

  4. I have been wanting to start to do this. Thanks for writing this as I wasn't totally sure how to go about pitching. :) Now, I know I'm going to be more confident when I finally send one out.

  5. Thank you so much for this helpful and informative post. I've only been blogging since January, but I've been wanting to start pitching companies. This has provided me with excellent tips to get started writing my own pitch letters. Thank you for taking the time to share this with us.

  6. Great post with some really good tips on pitching companies! Thanks for the resource!

  7. Thank you so much. This is exactly the kind on information I've been looking for.

  8. Boy, don't people usually keep information like this to themselves? It's awesome that you are helping people out...and it can also be applied to job resumés.

  9. Found you in Sverve and soooooo glad that I did! Pitching is not a forte of mine- I tend to go off subject.
    ; ) Gracias for giving a REAL way to write a pitch letter. Now, can you do a post on the elevator pitch too?? BB2U

    1. I wish I could! LOL That is something I have problems with myself! Thanks for visiting!! I found this article useful!

  10. This is definitely good information to have. Thanks for sharing! I'll have to try this out soon.

  11. I've never thought about pitching to a company since companies seems to always contact me. I'll keep your post in mind. Thanks!

  12. I pinned that. I just did my first pitch a couple of days ago. This will definitely be helpful :) Thanks!

  13. Examples would be a great addition to this article.


Thanks for visiting! If you have any questions or concerns, please email me at! ~Bre