Wednesday, October 17, 2018

A PR Firm That Screams Women's Empowerment!


I have been in the blogging industry for 9 years. It isn't easy! You work with many PR firms, you build many relationships!  I have "met" many PR firms but my favorite is one that I discovered recently. Nancy at Behrman screams women's empowerment. I am all for a PR firm that is full of nothing but women! You don't see that very often these days and when I seen it, I was thrilled! Let me tell you about them! The agency was founded in 1985 by industry pioneer Nancy Behrman, an innovator and trailblazer in the world of public relations, corporate positioning, and retail relations. 

You don't understand until you are in this industry what it takes to be in the PR industry. Behrman PR has a team of 30+ creative and strategic thinkers! They have two offices, one in New York, and one in Los Angeles. When you work in PR, you tell a brands story. You speak for that brand, you represent that brand. You tell a story for that brand. Behrman Communications offers a variety of services. 


They offer Traditional Media Relations & Integrated Communications. This includes media relations from television, print, radio/podcasts and digital outlets. It also includes grassroots communication campaign and activations, media influencer and celebrity sponsorship and seeding. It also includes traditional and digital press kit creation. Included is also Media and Consumer-Centric Event Execution, including Product Launches and Store Openings. Professional Outreach and Activations Targeting Make Up Artists, Hair Stylists, Physicians and Aestheticians as well as Multicultural Programming.

They offer Social Media & Influencer Marketing. This includes Earned Digital Influencer Outreach for Authentic Social Media Engagement, Paid Digital Influencer Programming, including Sponsored Content, Creative Campaigns, Influencer Trips, Event Hosting, Brand Ambassadorships and Collaborations Social Media Strategy and Content Calendar Development, Paid Social Advertising Campaigns, Brand Channel Audits, Competitive Analysis, and Metrics Reporting.

They also have Brand Building & Strategic Planning. This includes Brand Positioning and Messaging, Website Copywriting, Packaging Copy and Content Advisory Services, Brand Architecture Development, Launch Strategy Development & Execution, Comprehensive Product Overview and Assortment Planning Guidance, Competitive Landscape Analysis Advisory & lastly, Services Relating to Distribution Strategy.

Their clients span from beauty, health, wellness and lifestyle. Their first client was Kiehl's in 1851! It remained a client until its sale to L’OrĂ©al in 2001 and since then, they have transformed companies into powerhouse names! Working with PR firm that has a passion for what they do is a must! Nancy at Behrman has an amazing team of women working for her firm and I believe that every brand that is represented by Behrman should be honored. When I saw the makeup brands that they represent, my mouth dropped. They represent some of the biggest, well-known names out there in the industry! Behrman Communications can mold your brand and make it the best of the best! Let them represent your brand, let them craft your story. Let one of the best PR firms in the industry represent you! What do you think?

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Thanks for visiting! If you have any questions or concerns, please email me at bbrown@thesmallthings89.com! ~Bre